Start with why Simon Sinek

"Start with Why" is a 2009 book by Simon Sinek. It is about leadership and purpose in business. The book argues that inspiration is more powerful and sustainable than manipulation. Sinek highlights the importance of taking risks to find solutions to global problems. The book primarily discusses the significance of leadership and purpose to succeed in life and business. Sinek turns to Dr. Martin Luther King Jr., John F. Kennedy, Steve Jobs, and the entire Apple culture as examples of how a purpose can be created to inspire a culture together, away from the manipulative society.