The personal MBA Josh Kaufman

"The Personal MBA" by Josh Kaufman is a book that provides a comprehensive overview of the most important business concepts in a concise format. Its purpose is to help readers educate themselves about advanced business concepts without attending a business school. Some of the topics covered in the book are: Value creation. The world is full of opportunities to make other people's lives better, and the job of a businessperson is to identify things that people don't have enough of and find a way to provide them. Marketing. Offering value is not enough; if no one knows or cares about what is being offered, it doesn't matter how much value is created. Sales. Every successful business ultimately sells what it has to offer. The Iron Law of the Market. Every business is limited by the size and quality of the market it attempts to serve. The 12 Forms of Value. Products and services are only two of the twelve ways to create value for customers.